One Change, Yukon Energy and Yukon Electrical Launch Campaign “Saving Energy Your Way!”

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Jun 23, 2011  Comment

One Change today kicked off a unique campaign in Yukon designed to give residents a voice regarding future electricity-saving initiatives in their communities. The campaign, sponsored by Yukon Electrical Company Limited and Yukon Energy Corporation, begins today in Old Crow, a fly-in First Nation community of 400 north of the Arctic Circle, and culminates in Whitehorse on July 1st in conjunction with Canada Day festivities.

In each community, One Change will be hosting interactive public events, providing Yukon residents with free energy efficient products and educating everyone that simple actions matter.

“During this campaign, our simple action will be listening,” said Stuart Hickox, founder and president of One Change. “We want to hear from Yukon residents about what will work in their communities and let them know that conservation is an important part of the energy solution. We are also very excited to hear what people have to say in northern communities because they are already seeing the effects of climate change. ”

“We heard very clearly from participants at our recent energy charrette that energy conservation must be an integral part of any resource planning that we do,” said Yukon Energy president David Morrison. “This community tour will give us an opportunity to hear more from Yukoners about what they’d like to see in a territory-wide energy conservation plan.”

“Yukon Electrical always welcomes an opportunity to listen to our customers,” said Dwight Redden, General Manager of Yukon Electrical Company Limited. “We need input to develop a plan that will work for our communities and give Yukoners a real stake in how we move forward on electrical conservation.”

After the campaign concludes, a summary report will be compiled and released. For a list of Yukon communities being visited, go to

About One Change
One Change is an award-winning not-for-profit, non-partisan organization based in Ottawa, Ontario with project offices throughout Canada and the United States. One Change empowers people to believe that simple actions matter and to make smart choices that protect the environment. One Change delivers innovative community-based social marketing campaigns aimed at encouraging people to adopt environmentally-friendly behaviours, including its flagship energy efficiency campaign, Project Porchlight. To date, One Change has engaged and trained more than 12,000 volunteers in over 900 communities across North America. One Change programs convert environmental awareness into action by mobilizing volunteers and existing community groups to be spokespeople for environmental messages in their own neighbourhoods.

About Yukon Electrical Company Limited
The Yukon Electrical Company Limited has been providing electrical service to Yukoners for over a century. Chartered in 1901, the pioneer company began generating electricity for the residents of Whitehorse using a wood-fired, horizontal piston steam engine. Since then, Yukon Electrical has grown to serve over 16,400 customers in 19 communities from south of the Yukon border to north of the Arctic Circle. A private, investor-owned utility, Yukon Electrical is a member of the ATCO Group of Companies. Its head office and service centre is in Whitehorse, Yukon Territory.

About Yukon Energy
Established in 1987, Yukon Energy is a publicly owned electrical utility that operates as a business, at arms length from the Yukon government. We are the main generator and transmitter of electrical energy in Yukon. We work with our parent company Yukon Development Corporation to provide Yukoners with a secure supply of clean, electrical energy by focusing on renewable sources of power and energy solutions that complement our legacy hydro assets.

For more information:

Sara Haskill
Marketing Manager - One Change
Phone: 613-232-5892 x 208

Janet Patterson
Supervisor, Communications
Yukon Energy Corporation
Phone: 867- 393-5333
Cell: 867- 335-1519

Laura Carlson
Corporate Communications Advisor
The Yukon Electrical Company Limited
Phone: 867-633-7010
Cell: 867-334-5534


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